Postcards Key Selling Points:
Curry's Out of this World (released in 1942) is justly revered as one
of the greatest of all card tricks. The plot is clear and seems utterly
impossible: a spectator uses intuition to separate the red cards from
the black cards. It's powerful, empowering and easy-to-do...
yet, it is far from a perfect trick. What exactly does the audience see
in performance? They see someone sort 52 pieces of paper into two piles.
That's not magic, it's filing!
there have been hundreds of methodological variations on OOTW, most don't
address the core problem of making it entertaining: how do you add emotional
stakes to someone dealing out cards, trying to separate red from black?
By moving from playing cards, French
Postcards accomplishes several important things:
More entertaining. In "French Postcards", the volunteer is not
sensing if the card is red or black - he or she is sensing if it feels
sexy or not. Instantly, this becomes more interesting, engaging and funnier.
You don't have to tell a single joke - the situation itself is funny (but
if you want to tell jokes, the script by Bruce Gold is excellent).
More real. Because the premise is based on a real study, it makes the
effect more believable and relevant - this is an effect that can make
spectator's cry as well as laugh (you can see both in the trailer).
Better visibility: the postcards are larger and can be seen better by
your audience. The two types of cards are oriented two different ways
(vertically and horizontally) and veer toward two different color-palettes
(reddish versus blue-ish) to further increase visibility. The cards are
visually more interesting than playing cards.
More fooling. The size of the postcards seems to preclude sleight of hand,
cutting off one possible explanation for how the trick is done.
yet with all these advantages, French Postcards is no more difficult than
the original effect.